Privacy Policy

1. Information We Collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device and often include an anonymous unique identifier.
• Log files: Track actions occurring on the website, and collect data including your IP address, browser type, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the website.

When you make a purchase or attempt to make a purchase, we collect:

• Personal information such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Order information such as products purchased, purchase date, and order value.

2. How We Use Your Information

We use the Order Information that we collect generally to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you about your order
• Screen our orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services when in line with the preferences you have shared with us
• Improve and optimize our website

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website.

3. Sharing Your Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

5. Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

California Consumer Privacy Act (CCPA)

Under the CCPA, California residents have specific rights regarding their personal information:

• Right to Know: You can request information about the personal information we've collected about you and how we've used it.
• Right to Delete: You can request that we delete the personal information we've collected from you.
• Right to Opt-Out: You can opt-out of the sale of your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

6. Data Retention

When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We store different types of data for different periods:

• Account information: Stored until you delete your account
• Order information: Stored for 7 years for tax and accounting purposes
• Payment information: Not stored on our servers (processed by payment providers)
• Communication records: Stored for 2 years

7. Security Measures

8. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

When we make significant changes to this policy, we will notify you by email or through a prominent notice on our website.